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Game Plan for Life Outreach Breakfasts

About the Coach

Joe Gibbs, former Head Coach of the Washington Redskins and 1996 Inductee into Pro Football Hall of Fame, currently owns Joe Gibbs Racing, which operates three NASCAR Sprint Cup Series teams and three NASCAR Nationwide Series teams. Coach won three Super Bowls (Super Bowl XVII, Super Bowl XXII, & Super Bowl XXVI) as head coach of the Redskins and has captured three NASCAR Sprint Cup Series Championships as owner of JGR (2000, 2002 & 2005).

About the Event

A breakfast for approximately 1,200 people is usually held on a Tuesday or Wednesday morning. The audience is generally men ages 25 and up, although women are certainly welcome to attend. Those under 25 are certainly welcome to attend as well, but we believe Coach’s message best speaks to a male audience that is 25 years of age or older. In addition, one of the most important aspects of his outreach breakfast is that we seek to have 80% non-believers to be in attendance.

Purpose of the Event

Coach Gibbs would like to share his testimony and lead people back to the Bible for their Game Plan for Life. Coach released his New York Times Best Seller, Game Plan for Life, in the summer of 2009 and as part of the corresponding ministry he now seeks to reach as many people as he can with its message. Coach assembled an amazing team of eleven experts to assist in writing Game Plan for Life. The book responds to the issues revealed by a national survey to be the most pressing in men’s lives. The results are a modern day Game Plan for a successful life based on God’s Word.

Strategy of the Event

We have found that relational ministry is the most effective way for Coach Gibbs to reach his intended audience. This has provided two key elements that we feel lead to having a powerful impact at this breakfast and beyond:

  1. Ensuring the audience is 80% non-believers with the other 20% being believers who invited the non-believers and are equipped to follow-up with them.
  2. Providing a system of follow-up with the guests that were invited.

How is this Strategy Implemented

We need a Leadership Committee of approximately 25 – 35 men from the community that feel inspired to assist in putting together this breakfast. These men typically consist of church leaders, ministry leaders, and Christian businessmen who share in Coach’s desire to reach non-believers. The Leadership Committee is responsible for the following:

  1. Recruit 100+ table hosts which is the KEY to the success of the event. Table Hosts need to be solid Christians that will not only commit to inviting eight non-believers, but will be willing to follow-up with each of them after the event. This follow-up is where the table host can help cultivate the seed that may have been planted by the Game Plan for Life event.
  2. Choose a venue and date for the event.
  3. Host a table of your own.

Cost of the Event

Game Plan for Life will provide a free book for each person in attendance, Coach Gibbs travel expenses to and from the event, and A/V needs (we like to use our own equipment and technician when possible).

We prefer to have the event at a nice hotel or convention center. Table Hosts are responsible for paying for the breakfast for each person at their table(s) and the cost, if any, to rent the space for the event.

Simple Invite

We seek to keep the program simple. The invitation should be to come hear Coach Gibbs speak about football, NASCAR & life; have a free breakfast and get a free copy of Coach’s book Game Plan for Life.

Timeline of the Event

Below is a typical timeline we have used for past breakfasts and while we are certainly open to suggestions and input we recommend something simple as to not discourage non-believers from attending and giving everyone the opportunity to still get to work at a reasonable time.

Typical Timeline:

    6:30 AM – Doors Open/Breakfast Served
    7:10 AM – Invocation
    7:15 AM – Introduction of Video
    7:16 AM – Introduction Video Plays
    7:20 AM – Coach Gibbs Speaks (stop all service – no waiters, etc)
    8:00 AM – Coach Gibbs Concludes (JGR chaplain gives instructions for filling out response cards)
    8:05 AM – Event Concludes and autographs begin


Gil Peck

Where can our mens group come see coach Gibbs speak in North Carolina? Dates for fall and winter of 2012 or early 2013 would be appreciated.

Doyle Wingard

Yes….I would like to speak with someone about possibly planning an outreach breakfast; could you please contact me about this? I am the men’s ministry leader at Trinity Baptist Church in Cayce(near Columbia), SC!
Thanks, and have a Blessed week!

Ed Aharonian

would like to know where I can view photos taken at the breakfast held at the Shady Maple on October 2, 2012 ?

denis burns

I would like to know when I could get my picture with Joe Gibbs I had taken with him in lancaster pa on 102
2012 thank you


The event was great. In a very easy mannered way Coach shared his life, family, career and his own spiritual journey. I was challenged and came away wanting to dig deeper into becoming a Godly man.

Daniel Gross

I would like to know the schedule of any events in the Western North Carolinia region?


Great event. I would like to know where I can view photos taken at the breakfast held in Mandeville Louisiana on 3-14-2013

Leonidas Tate

We had Coach Joe Gibbs at the Springdale Arkansas Convention Center, in the Fall of 2011. Having spent 29 years in Washington, DC ( 1967-1995 ) I didn’t miss it. It was a great crowd draw. It was good to see and shake the hand the Godly man who turned the Washington Redskins into Champians.

Clarence Groce

I attended the breakfast at Benton Convention Center in Winston-Salem on Tuesday, April 9 and was very inspired by Coach Gibbs testimony. I am a christian and his testimony has made me examine my life and walk closer to the Lord. I would like to know when and where the pictures made with Coach Gibbs will be available?

Patrick Mock

I attended the session on April 9,2013 at the Benton Convention Center in Wiston-Salem, NC. I was seated at table 13. I would very much like to get a copy of the picture of me with Coach Gibbs. Thank you.

Mark Pittman

I attended the breakfast in Raleigh, NC today(May 10, 2013). I deeply appreciate the hard work that went into the event. I am impressed by Coach Gibb’s victories and accomplishments, but I was impacted even more by his candor and willingness to share his defeats. We may not win Super Bowls or NASCAR championships, but we all relate to God’s tender direction as He navigates us through our failures. Coach, thanks so much for being a REAL man. Your TRUEFACED testimony was a blessing!

william Holbert

Asked by a neighbor to attend, I had no idea how powerful the message to MEN was. His dedication to GOD is amazing. It is refreshing to see someone successful, giving all the credit to GOD.
I would recommend this breakfast to EVERY man. It shows what can be done and accomplished in life if you just accept GOD and Jesus.

Good Job Coach Gibb!

Chef Gilbert Morales

I was my honor to cook for this event. Coach Gibbs is a wonderful person..

Mark Worrell

I am I interested in working to host a breakfast near Fayetteville.. Please contact me about this possibility so I can plan.



Jim Gillikin

I would like to speak to you concerning hosting an event in eastern North Carolina.

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