Game Plan for Life is a men's ministry and nonprofit started by former NFL head coach and current NASCAR team owner, Joe Gibbs. The ministry was birthed at a book release event for 'Game Plan for Life' at the Westin Charlotte in 2009. The strategy for this event was to get Christians to invite their unbelieving friends to hear Coach Gibbs share his testimony. The results where unbelievable. As Coach would say, “this is God telling me what to do and how to do it with sharing my testimony."